What We’ve Done
At Project Elevenne, we help businesses, nonprofits, and organizations of all sizes build brand strategy, launch digital campaigns, manage social media, and create content that drives results. Whether you’re starting fresh or scaling bigger, here’s a look at the project work we’ve led - from communications and website launches to community engagement and marketing campaigns.
Blue Star Mothers of Iowa | Brand and Digital Launch
Nonprofit / Military Support
Scope: Brand Development • Website Launch •Digital Strategy • Social Media • Fundraising • Marketing & Communications
Created and launched the chapter’s first brand identity and digital presence to support member recruitment, grassroots fundraising, and donor engagement.
Built a mobile-friendly website, donation platform, and managed statewide marketing, social media, and grant communications — resulting in more than $57K raised.
Results: $57,000+ raised, 1,300 care packages delivered, Significant growth in membership + visibility
View Website
NextJen Travel | Brand and Digital Launch
Travel and Tourism
Scope: Brand Development and Strategy • Website Launch • Content & Social Marketing
Turned a travel passion project into a fully branded business with a scalable foundation. Created the name, voice, visual identity, and website; built out SEO, social media, and intake systems to support launch and long-term growth.
Results: Mobile-friendly, SEO-optimized Squarespace site, Branded social channels with scheduled content , custom lead intake system (JotForm), early engagement within 30 days of launch
Visit Website | Read Full Case Study (PDF)
Des Moines Parks and Recreation | Social Media Management and Monthly Communications Metrics
Nonprofit / Parks and Recreation
Scope: Strategy • Content Development • Social Media Management • Reporting • Media Tracking • Website, Video, and Email Analytics Created and delivered monthly communications reports to track community engagement across digital platforms. Combined platform metrics (social media, email, YouTube, and website) with narrative insights to assess performance and guide future strategy. Managed ongoing social media presence, content planning, and campaign execution to support department goals and community connection.
Results: Strengthened transparency and cross-team alignment; improved content planning based on engagement trends; and supported leadership decisions related to promotions, staffing, and budget.
View Report
Des Moines Parks and Recreation Department | Tour DM Parks Promotion
Government / Nonprofit/ Parks and Recreation
Scope: Strategy • Content Development Reporting • Media Tracking • Social Media, Website, Video and Email Analytics
Created and delivered monthly communications reports to track community engagement across digital channels. Reports combined platform metrics (social, media, email, YouTube, website) with narrative analysis to show what worked, what didn’t, and where to adjust. Used to guide strategy, inform leadership, and demonstrate ROI on marketing efforts.
Results: Increased transparency and cross-team alignment Improved content planning based on engagement trends Used by leadership to support promotional, budget, and staffing decisions
View Website | View Campaign Summary
Des Moines Parks and Recreation | Program & Promotion Creation
Government / Nonprofit / Parks and Recreation
Scope: Program Development • Event Marketing • Community Engagement
Created and promoted a wide range of original programs designed to connect with Des Moines residents across age groups and interests. From seasonal campaigns to wellness initiatives and pop-up events, each program blended creative branding, intentional design, and multi-channel outreach to increase awareness and drive participation. Programs included: Adult Recess, Annual Report Cover Photo Contest, Bike Back to School, Yoga From the Park (outdoor virtual class series), 31 Miles Your Way (DIY fitness challenge), Family Skate Date, Halloween Candy Drop, and more.
Results: Increased visibility for city programs across digital platforms; delivered consistent community engagement and strong participation; and demonstrated the ability to launch and scale meaningful public events from concept to execution.
Des Moines Parks and Recreation | 2020 Annual Report
Government / Nonprofit / Parks and Recreation
Scope: Content Strategy • Theme Development • Writing & Design
In a year marked by shutdowns and uncertainty, I led the creation of the 2020 Des Moines Parks and Recreation Annual Report, developing the central theme “Improvise, Adapt, Overcome and Celebrate” to reflect how our team continued to serve the community through challenge and change. With minimal programming and limited visuals, the report became a story of resilience. I crafted the narrative, coordinated content across departments to present a unified voice, and designed a layout that balanced transparency, gratitude, and pride.
Results: Successfully delivered a full report despite reduced operations and content; developed a theme that captured the spirit of the year; and reinforced the department’s mission and impact during a time of crisis.
View Report PDF